Speaking about this achievement, Universal Music India and South Asia Managing Director and CEO Devraj Sanyal said, “What an incredible way for us to start 2021 by joining the “Billion View Club” on YouTube with Ustad Rahat Fateh Ali Khan’s #ZarooriTha. It’s a big achievement for all of us involved. The video Directed by Rahul Sud and on screen chemistry of Gauahar Khan and Kushal Tandon was loved by everyone. The credit equally goes to the lyricist Khalil UR Rehman Qamar for inking such beautiful and meaningful words of Zaroori Tha. Along with Salman Ahmed, my dear friend Devraj Sanyal, MD & CEO of Universal Music India believed in Non-Film music and our combination was admired by the world.
Speaking about this significant accomplishment, Ustad Rahat Fateh Ali Khan said, “It’s an overwhelming feeling reaching a milestone of 1Billion views on YouTube as Zaroori Tha a song part of the ‘Back 2 Love’ album released in 2014 by Universal Music India and majestically produced, marketed and showcased more like a movie then just an album by Salman Ahmed. The fans have already started celebrating this milestone online and continue to make it grow. It is heartening to see how fans have showered so much love on a Non-Film song and made it UMI’s first 1 Billion wonder. UMI has always been at the forefront for promoting and supporting artists from the Non-Film Music community. Rahat Fateh Ali Khan’s album Back 2 Love is available exclusively on Universal Music across physical and digital formats.Grab your album now! The success of the “Zaroori Tha” video prompted many a label to imitate this masterstroke but none could match up to the kind of numbers this video has achieved.
Their off screen chemistry was brought out in full glory in the video as the two protagonists lead a heart wrenching love story that brought out the true meaning of the song’s lyric. Event brought to you by Blues and Perfect Harmony Global.The track in question is “Zaroori Tha” – the epic ballad from Rahat’s best-selling studio album `Back 2 Love’ released last year that has smashed the 100 million views mark! The video directed by Rahul Sud, cleverly featured the then-real life couple Gauhar Khanand Kushal Tandon in a beautifully shot video in Dubai. RainbowDiaries is doing social media publicity of this event through our forums. Tickets are selling fast on Sistic: Book yours today! Now, the wonderful news for Indians in Singapore will get to listen to Ustad Nusrat Fateh Ali Khan LIVE!!! On 3rd May Suntec City Convention Hall.Īlong with him, another big name in Sufi music will be there too – Ustad Rashid Khan – Padma Shri, as well as the Sangeet Natak Akademi Award winner He has re-rendered some beautiful songs sung by his uncle Nusrat Fateh Ali Khan. He has done a lot of remarkable work in Pakistani music industry as well.His ghazals and sufi songs like saanso ki maala pe, saanu ik pal chain naa aave, aaj jaane ki zid naa karo are also very famous. I mean who doesn’t know Sufi Maestro Rahat Fateh Ali Khan and who hasn’t been a fan of his songs – right from Naina thug lenge, Bol na halke halke, Jag soona soona laage to more recent hits like Naina bade dagaabaaz re, original Main Tenu Samjhawan and so on and on and on…